Infocom, MTV Philippines forge content delivery deal
MANILA, Philippines, January 30, 2006 – Infocom Technologies Inc., a fully-owned company of ePLDT, and MTV Philippines, the country’s leading youth network, have teamed up to provide clients with enhanced MTV (music television) content through the Internet and mobile phones.
“It would be a whole new level of experience for MTV fans. MTV will become more accessible and exciting because of the new content that will be made available,” said Infocom President and CEO Edgardo R. Bautista.
Under the deal, Infocom, through its interactive content division called CUBE, and MTV Philippines will create local MTV-branded mobile imaging, infotext services for MTV, SMS-initiated search engine, enable mobile promos, provide SMS to TV services, ring back tones, true tones and other content.
CUBE will also render its iTV (interactive television) chat facilities to MTV by re-airing MTV programs and showing them on the video wall section of CUBE iTV Channel while the viewers can chat with other viewers regarding the aired content.
As a result of possible simulcasts, MTV may include CUBE iTV in their advertising packages as an additional channel benefit to advertisers. MTV will provide all the content that CUBE will enhance or process and deliver through various channels.
MTV Philippines Managing Director and VP Jack Madrid said this deal gives MTV additional media platforms to reach out to their technologically-savvy audience.
“Every marketer talks about the MTV generation and how these proactive multi-taskers are continuously looking for new sources of cutting-edge entertainment. We know what they want, and through these new platforms, we can give them even more of what they want. In addition, this deal will also deliver value to our partners and advertisers who need to communicate their marketing messages,” said Madrid.
“The only way we can do this is to work with a company like Infocom,” added MTV Director of Research and Business Development Jojo Sarte. “With Infocom, we are tapping the strengths of the whole PLDT Group—mobile, Internet and fixed.”
CUBE Interactive VP and Head Jay Adevoso said the partnership reflects the adoption of a content convergence strategy by both companies.
“We are actually sharing each others’ expertise. We would also like to tap the MTV market. We know that MTV and, in particular, music is a very powerful tool for this market. It’s actually a natural partnership,” said Adevoso.